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Looking forward, the best opportunity for Nordson is profitable growth. A healthy, growing company creates exciting opportunities for customers, employees, communities and shareholders. Since its beginnings in 1954, our growth has been fueled by our customer-centric business model, precision technology and global sales and service infrastructure. Now we are adding capabilities that will continue to expand this great business and deliver top tier growth with leading margins and returns.

Nordson’s Ascend strategy, which launched in 2021 and is designed to deliver market leading growth, is structured around three pillars built upon the foundation of what makes Nordson special – our culture and values. 

 

 

NBS Next Growth Framework

At the heart of Nordson’s Ascend Strategy is NBS Next, Nordson’s data-driven growth framework. It is rooted in the belief that a small group of customers and products contribute to a significant portion of our revenues and profits. More importantly, investing disproportionately in these customers and products will deliver top-tier profitable growth. Put simply, it is about making choices, focusing on those choices, and simplifying the rest.

 

 

Owner Mindset

To create and achieve Nordson’s next chapter of profitable growth, we must create an entrepreneurial organization where growth-focused decisions are made close to our customers. Owner mindset empowers our employees to make decisions as close to the action or knowledge as possible under the guidance of NBS Next. Having this autonomy gives us the ability to better serve our customers in a dynamic marketplace. 

Winning Teams 

At Nordson, our people are the foundation of our strong company. The Winning Teams pillar operates under the belief that we must have the right people in the right roles at every level of the organization. We inspire collaboration and trust among our colleagues, and we create an environment that allows our employees to bring their authentic selves to work. Winning Teams fosters an engaging culture that attracts and retains top talent to help deliver profitable growth to our businesses. 

Importantly, these three pillars are interconnected. The success of one is tied to the other. And as we grow, we remain focused on sustaining our unique culture; driving profitable growth by making sure we can learn, adapt and lead inclusively in an increasingly complex, diverse and changing world.